Turn on the water works: why emotion fuels creative brilliance
Making The Reader feel something is central to good copywriting, which is why it helps to be sentimental as a writer, sensitive to life’s nuances, moved by tenderness and sadness and nostalgia. It helps to recognize traces of emotion—of pain and pleasure, gain and loss—in the mundane moments, the ordinary moments, the moments people take for grante
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
mood and sensibility wrapped in design, storytelling, and humor.
Jonathan Littman • The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
Second, I'm trying to create content that is more human and expressive. This is why I've been leaning into video—it's much easier to show emotion and create a deeper bond with your audience.