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Tumblr is betting big on going small
We are moving more and more into a world where, because of the internet, we don’t need to be heard by millions of people in order to make an impact. Instead, we can create and discover niche communities that are hyper-specific to our interests—and in some cases, we’re even willing to pay for access.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
* “The most powerful new group of publishing brands will be built around people, focused on direct connections and not pageviews, and increasingly community driven.”