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Tumblr is betting big on going small
An unbundling of online social spaces and a retreat to the cozy web, which has resulted in a blossoming of niche creative communities
Jonathan Hillis • Six economies of online creators
Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their... See more
Kiana Fathi • #socialstrategy #culture #stateofsocial | Kiana Fathi | 48 comments
The future of the internet that most excites me is also, in many ways, a snapshot of its past. It’s a place where the Neil Gaimans of the world don’t need to feed their thoughts into an engagement engine, but can instead put out a virtual shingle on their own small patch of cyberspace and attract and build a more intimate community of like-minded... See more
Brad Borland • Neil Gaiman's Radical Vision for the Future of the Internet - Cal Newport
- The future of internet media is less, but better. Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for
Foster Presents • Steal Our Media Strategy
Again, Tumblr’s biggest benefit right now is that it has no golden handcuffs. As we’re creating an advertising system, we can start a little bit from zero, so everything new is good. I can’t imagine the struggle of having billions of dollars of revenue and trying to shift your advertiser base or your policies.