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Tumblr is betting big on going small
Again, Tumblr’s biggest benefit right now is that it has no golden handcuffs. As we’re creating an advertising system, we can start a little bit from zero, so everything new is good. I can’t imagine the struggle of having billions of dollars of revenue and trying to shift your advertiser base or your policies.
Matt Mullenweg • How to buy a social network, with Tumblr CEO Matt Mullenweg
Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need m... See more
Vicki Boykis • Good things don't scale
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Smallness
verygoods.co
A renewed interest in human curation, a slow move away from big social, a clearer understanding of platform incentives, the economic feasibility of subscription businesses, and builders driven by a new set of values – combined, it feels like a good time for Internet businesses that are both human-scale and profitable.
Patricia Maeda messaged you
- Everything is iterative. A single Instagram or Twitter account becomes a newsletter becomes a small publication with a few contributors becomes a corporation. (See The Free Press.) Thus it makes sense to build your concept in public and test its engagement at every stage. Every powerful brand starts with a single post. As with restaurants, new publ
David Cho • 🟧 the New Rules of Media
What lies before us maybe isn’t one main mass migration but a dispersal, a disruption of the hegemony as everyone throws up their hands, shouts “OY!” and heads off to a variety of smaller, more bespoke environments: influencer Discords, celebrity or fandom communities, invite-only groupchats, boutique apps like Cohost and Somewhere Good. Of course,... See more