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Tumblr is betting big on going small
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The 2000-2020 internet social has been dominated by a handful of players: Facebook, Twitter, Pinterest, Instagram. Yet will it remain exactly as it is ? Most likely no. The Internet Social landscape is undergoing a major change: Decentralization. Momentum is shifting from internet giants to micro-communities.
Ariel Renous • The Future of Social

The future of the internet is likely smaller communities, with a focus on curated experiences
Andrew Melnizektheverge.com