updated 9mo ago
Tumblr is betting big on going small
Finally, I felt like we need a space on the internet for creativity, art, and artists. The other social spaces on the internet have gone different directions. Twitter became a lot more about arguing, Instagram became about showing off, and Facebook became about weird people you went to school with saying weird things. Tumblr always had this frisson
... See morefrom How to buy a social network, with Tumblr CEO Matt Mullenweg by Matt Mullenweg
sari added
Again, Tumblr’s biggest benefit right now is that it has no golden handcuffs. As we’re creating an advertising system, we can start a little bit from zero, so everything new is good. I can’t imagine the struggle of having billions of dollars of revenue and trying to shift your advertiser base or your policies.
from How to buy a social network, with Tumblr CEO Matt Mullenweg by Matt Mullenweg
sari added
We want to create a space which is much more creatively charged. We want Tumblr to be like going to a music show or a museum. You’re going to see some stuff that you haven’t seen before, you’re going to discover new stuff, and you’re also going to leave creatively charged. That’s not a mindset which is as conducive to advertising, but I do think th
... See morefrom How to buy a social network, with Tumblr CEO Matt Mullenweg by Matt Mullenweg
sari added