Tuğba Avci (@tugbaavci)
Much as we like to think of ourselves as rational beings, pollsters and psychologists know better. When it comes to how we make up our minds about political issues, it turns out that evidence, facts and data matter much less than the values held by the people we hang out with: family, friends, colleagues. (For proof, look no further than your Faceb
... See moreAlex Evans • The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough
What’s happening is that these theorists are taking comfort in their standing as outliers and they’re searching for a feeling, not a logical truth.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
I know the mechanics of an argument, and I’ve learned that everything is about feeling. We have 9x more information going from body to brain, than brain to body. Logic and language were the last frontiers of human evolution, and they will never win over emotion. This is good to keep in mind during an argument when you’re trying to speak logic to fe... See more