Truth That Sticks: How to Communicate Velcro Truth in a Tefl...

Truth That Sticks: How to Communicate Velcro Truth in a Teflon World (LifeChange)

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Influence: Science and Practice by Robert Cialdini. Cialdini has done more to advance the scholarship of persuasion than anyone in the world. This book is his classic. You need to read it. Seriously. Go get it now. His public workshops, which I’ve attended, are also excellent. More information at: http://www.influenceatwork.com. Made to Stick: Why

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The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

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Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly

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