Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Ya Xu

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Experimentation Works: The Surprising Power of Business Experiments

Stefan H. Thomke

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Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions

Jim Frost

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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward

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