A lack of trust is why many marketplaces have struggled (e.g. Couchsurfing) and why those that cracked the trust problem (e.g. Airbnb) have gone on to do exceptionally well.

Since AI and other technological advancements have made it easier and faster than ever to launch new products, your customers are now faced with an overwhelming array of alternatives . Every market is saturated with similar-looking tools, each promising comparable benefits. So many companies are competing for your potential customers’ attention and

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I found six effective ways to build trust in a new marketplace: