Trusted Brands | Union Square Ventures

Firstly, people will increasingly identify with and trust other people rather than starting with a specific type of product or impersonal brand. We're putting the individual’s brand and their company’s brand forward. We compare Shopify and Etsy—there’s a difference in how overwhelming it is to go to somebody's Shopify store that you trust, vs. goin... See more

Brand is arguably the only thing that resembles a moat in traditional venture capital. The venture capital flywheel archetype is pretty simple: pick and invest in great companies and founders, support those founders and companies, and over time those founders and companies, particularly if they are successful, lead to more deal flow and better acce... See more