Trust and attention, the endless dance
money is downstream of trust.
trust is downstream of attention.
& attention is yours to earn.
trust is downstream of attention.
& attention is yours to earn.
Attention is a precious resource since our brains are cluttered with noise. Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
most important work when we traffic in emotions, not commodities.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
To speak about attention as a resource is to grant and even encourage its commodification. If attention is scarce, then a competitive attention economy flows inevitably from it. In other words, to think of attention as a resource is already to invite the possibility that it may be extracted. Perhaps this seems like the natural way of thinking about... See more
L. M. Sacasas • Your Attention Is Not a Resource
What’s scarce is trust, connection, and surprise. These are three elements in the work of a successful artist.
Seth Godin • The Icarus Deception: How High Will You Fly?
Most of this came to him in the mid-1980s, when Mr. Goldhaber, a former theoretical physicist, had a revelation. He was obsessed at the time with what he felt was an information glut — that there was simply more access to news, opinion and forms of entertainment than one could handle. His epiphany was this: One of the most finite resources in the w... See more