Trust and attention, the endless dance
Attention is a precious resource, just like time and money. Anytime you ask people to listen to what you say or read what you’ve written, you’re asking them to spend both their time and their attention on you. You’re asking them to give you some of their resources. What are you giving them in return? Whenever people are asked to expend any of their
... See moreOlivia Fox Cabane • The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
We all know that the attention economy erodes trust. It rewards the most dramatic claims, the most outrageous behavior, the most compelling narratives regardless of their relationship to truth or long-term consequences.
As Ezra and I discussed, it creates adverse selection: the people most willing to play by attention economy rules are often the... See more
As Ezra and I discussed, it creates adverse selection: the people most willing to play by attention economy rules are often the... See more
kyla scanlon • From Dollar Dominance to the Slop Machine
If I spend money — let’s say I put something in front of you and get your attention — but then I waste it, you will never give me your attention again. However, if I put something in front of you, and your attention is well rewarded — you begin to think, “This is life-changing, this is incredible” — this is where I begin to transfer value in
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