I think Odell frames both the question and the stakes correctly. Attention is contagious. What forms of it, as individuals and as a society, do we want to cultivate? What kinds of mediums would that cultivation require?

There is a competition going on for authority online — not just authority in a particular subject matter, like politics or finance, but the authority to provide a comprehensive view of what matters on the internet, pointing out what to pay to attention to.

We're now living in a system where attention dynamics are the operating system for resource allocation, political decisions, and identity formation.