Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell
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Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell

almost everything great in the company happened in teams. That was my pitch in the talk: start treating teams, not individuals, as the fundamental building block of the organization.
Bill’s listening was usually accompanied by a lot of questions, a Socratic approach. A 2016 Harvard Business Review article notes that this approach of asking questions is essential to being a great listener: “People perceive the best listeners to be those who periodically ask questions that promote discovery and insight.”8
Bill set high standards for his coachees; he believed they could be great, greater than what they believed. This created an aspiration for each of us, and disappointment when we thought that we were not living up to that aspiration. Bill set the bar higher for us than we set it for ourselves, and when you approach people with that mind-set, they
... See moreThen one day Bill gave her a new rule: when she was discussing a decision with her team, she always had to be the last person to speak. You may know the answer and you may be right, he said, but when you just blurt it out, you have robbed the team of the chance to come together.
Bill had us pay close attention to running meetings well; “get the 1:1 right” and “get the staff meeting right” are tops on the list of his most important management principles.
But Bill, he was a technicolor rainbow. He appreciated that each person had a different story and background. He was so nuanced and different in how he approached growth challenges and leadership challenges. I was looking for a way to grow our people in a way I couldn’t. Bill was great at that.”
Bill would ask Jonathan what his top five items were. Jonathan came to realize that this approach was Bill’s way of seeing how Jonathan was prioritizing his time and effort. If Bill led off with his list, Jonathan simply could have agreed with it.
When he interviewed job candidates to assess these points, he wouldn’t just ask about what a person did, he would ask how they did it. If the person said they “led a project that led to revenue growth,” asking how they achieved that growth will tell you a lot about how they were involved in the project. Were they hands-on? Were they doers? Did they
... See moreThe way to get the best idea, he believed, was to get all of the opinions and ideas out in the open, on the table for the group to discuss. Air the problem honestly, and make sure people have the opportunity to provide their authentic opinions, especially if they are dissenting. If the problem or decision at hand is more functional in nature (for
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