Tribes: We need you to lead us
Tribes grow when people recruit other people. That’s how ideas spread as well. The tribe doesn’t do it for you, of course. They do it for each other. Leadership is the art of giving people a platform for spreading ideas that work.
Seth Godin • Tribes: We Need You to Lead Us
An existing tribe will work best. Tribes consist of people who share an interest, are highly interconnected, and follow the same leaders. They make for wonderful niche audiences. You might be part of quite a few tribes at this very moment. Seth Godin uses a wonderful definition for tribes: “People like us do things like this.”
Arvid Kahl • The Embedded Entrepreneur: How to Build an Audience-Driven Business
Corporations and other organizations have always created their own tribes around their offices or their markets—tribes of employees or customers or parishioners. Now, the Internet eliminates geography.
Seth Godin • Tribes: We Need You to Lead Us
We want you to think about how your tribe can come from anywhere. We want you to think about how to leave an impression on those who matter and help them gather around you. We want their passion and yours to come together so that you can leave your mark on the world. In short, we want you to have an impact.