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Trends are dead
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It’s an attempt at repackaging ideas, attitudes, and aesthetics into identifiable trends — something that can be capitalized on for attention or profit, comprehended, and widely consumed by a mass audience.
Terry Nguyen • Trends are dead
It’s going shallow as opposed to deep
Unlike the radical subcultures of yore, which had their own visual schema, language, and aesthetics, these digital scenes aren’t exactly subcultures, at least not in the traditional sense.
Terry Nguyen • Trends are dead
Subcultures are dead