“I rarely have good ideas.

To overcome this limitation, I think about one topic (like habits) for an unreasonable amount of time. Then, I revise, revise, revise until only the best stuff remains. It’s slow, but it works.

You can either be a genius or you can be patient.”

Creativity arises from making new connections—contemplate unexpected things together. Don’t wait for moments of inspiration to strike. Creativity is a muscle; exercise it. There’s a logic to creativity: find what works for you, break it down, and you have a process that can serve you forever. Unstructured freedom is the enemy of true creative

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