Saved by Yaro Celis
Tractors and Computers
In 2004, I sat down in my boardroom with our strategy documents and started to dissect them. There were lots of familiar and comfortable terms. We had to be innovative, efficient, customer centric, web 2.0 and all that this entailed. Alas, I suspected these common “memes” were repeated in the strategy documents of other companies because I was pret... See more
Simon Wardley • Highlights From medium.com
cássius carvalho added
Conservatives like to buy preassembled packages, with everything bundled, at a heavily discounted price. The last thing they want to hear is that the software they just bought doesn’t support the printer they have installed. They want high-tech products to be like refrigerators—you open the door, the light comes on automatically, your food stays co
... See moreGeoffrey A. Moore • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
The metrics featured most prominently in early product literature of hydraulic backhoes were shovel width (contractors wanted to dig narrow, shallow trenches) and the speed and maneuverability of the tractor.
Clayton M. Christensen • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Kaustubh Sule added
(Sun Microsystems was an early pioneer in the tech industry that contributed an incredible amount of knowledge and had one of the greatest category designing taglines in history: “The network is the computer.” It forced thinking and caused a conversation.)
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, • The 22 Laws of Category Design
Kaustubh Sule added
.psychology .implementation
You would think that high-performance computers designed out of the most advanced parallel processing technology, with a number of patents behind it, would be a highly differentiated product. In reality, it was just the opposite of that. High-performance computers are the ultimate commodity. The reason is that the customer comes in and says, "
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days
this is a 1996 guide on how to help someone use a computer. it’s strikingly resonant with ‘how to be a parent’, or really ‘how to help anyone with anything’. a nice example of “the universal within the particular”
Jessica Ryan and added
sari and added