Traction: A Startup Guide to Getting Customers
The goal of this focusing step is quite simple: to wring every bit of traction out of your core channel. To do so, you will be continually experimenting to find out exactly how to optimize growth in this traction channel. As you dive deeper into it, you will uncover effective tactics and do everything you can to scale them until they are no longer
... See moreGabriel Weinberg • Traction
You get more customers by getting: 1) More Leads 2) Better Leads 3) Cheaper Leads 4) Reliably (think ‘from lots of places’).
Alex Hormozi • $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
Traction: How Any Startup Can Achieve Explosive Customer Growth
amazon.com
What if you could find a way to use community building, speaking engagements, or offline ads to jump-start your content marketing strategy? Once you have a core traction channel, it is often instructive to brainstorm the other eighteen traction channels in terms of how you might use them to support your core channel.
Gabriel Weinberg • Traction
The book Traction by Gabriel Weinberg provides an overview of 19 different marketing channels you can use to grow your business and get more people onto your website.