Traction: Get a Grip on Your Business

Go over the names and list the characteristics that those people embody.

In a small to mid-size company, the visionary is typically the owner, co-owner, or founder.

YOUR THREE UNIQUES Other common marketing terms for this are “differentiators” and “value proposition.” Plainly put, these are what make you different, what make you stand out, and what you’re competing with. If you line yourself up against 10 of your competitors, you might all share one of these uniques. Some of you may even share two, but no one

In summary, successful businesses operate with a crystal clear vision that is shared by everyone. They have the right people in the right seats. They have a pulse on their operations by watching and managing a handful of numbers on a weekly basis. They identify and solve issues promptly in an open and honest environment. They document their process

A Scorecard is a weekly report containing five to 15 high-level numbers for the organization.

Your newly created Accountability Chart should replace it and become the tool you use to illustrate the organizational structure.

Above all else, your leaders need to be able to simplify, delegate, predict, systemize, and structure.

“no” on any of these three means it’s not the right seat for the person, it’s not their Unique Ability®. You must not fool yourself on this point.

Now that you’ve created clarity, you’ll clearly see the people that do not fit in the organization.