creating The List will take some work. It involves a combination of examining your current prospect lists, generating referrals from existing clients, reading trade publications, purchasing lists, asking around, and telling your salespeople to keep their ears to the ground.

You will have a human resource process, a marketing process, a sales process, an operating process, a customer-retention process, an accounting process, and so on.

They are a small set of vital and timeless guiding principles for your company. A good rule of thumb is to limit them to somewhere between three and seven.

The right people are the ones who share your company’s core values.

Organizations usually expand in spurts, by smashing through a series of ceilings. Reaching the natural limits of your existing resources is a by-product of growth, and a company continually needs to adjust its existing state if it hopes to expand through the next ceiling.

Each of your departmental heads should be better than you in his or her respective position.

you’re doing a great job selling and bringing in new customers, but you’re losing them right out the back because operations is not delivering what you promised and customers aren’t happy.

Thou Shalt Enter the Danger

As your company grows, you have to rise to your Unique Ability®, and the same goes for your leadership team.