Traction: Get a Grip on Your Business

Decide what business you are in, and be in that business. As the old saying goes, “He who chases two rabbits catches neither.”

Core Values + People Analyzer = Right People

Marketing strategy is made up of four elements, which are contained in the fourth section of the V/TO: 1. Your Target Market/“The List” 2. Your Three Uniques 3. Your Proven Process 4. Your Guarantee

integrators are typically very good at leading, managing, and holding people accountable. They love running the day-to-day aspects of the business.

Without an Accountability Chart, you won’t know who clearly owns what. In this environment, teams tend to shoot a little higher, and there’s less productive discussion and debate due to increased bravado and lack of true ownership.

In summary, successful businesses operate with a crystal clear vision that is shared by everyone. They have the right people in the right seats. They have a pulse on their operations by watching and managing a handful of numbers on a weekly basis. They identify and solve issues promptly in an open and honest environment. They document their process

your organization grows, your Accountability Chart will constantly evolve and change, as

In summary, successful businesses operate with a crystal clear vision that is shared by everyone. They have the right people in the right seats. They have a pulse on their operations by watching and managing a handful of numbers on a weekly basis. They identify and solve issues promptly in an open and honest environment. They document their process

YOUR THREE UNIQUES Other common marketing terms for this are “differentiators” and “value proposition.” Plainly put, these are what make you different, what make you stand out, and what you’re competing with. If you line yourself up against 10 of your competitors, you might all share one of these uniques. Some of you may even share two, but no one