
Traction: Get a Grip on Your Business

People need to hear the vision seven times before they really hear it for the first time. Human beings have short attention spans and are a little jaded when it comes to new messages. As a good leader, you must remain consistent in your message. The first time they hear it, they’ll roll their eyes and say, “Here we go again.” (Remember, you created
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Obsessions of an Extraordinary Executive: The Four Disciplines at the Heart of Making Any Organization World Class.
Gino Wickman • Traction: Get a Grip on Your Business
Three types of resolutions will emerge from an issues-solving session. The first is when the issue is solved and requires action. For instance, “John is going to revise the accounts receivable past-due letter to include the new
Gino Wickman • Traction: Get a Grip on Your Business
You can have one name in two seats, just not two names in one seat.
Gino Wickman • Traction: Get a Grip on Your Business
Once you’ve hammered out your proven process, turn your work over to a graphic designer to give it a visual based on your company’s colors, logo, and look and feel.
Gino Wickman • Traction: Get a Grip on Your Business
Your Business. Written with my co-author, Mark C. Winters, it is a complete how-to manual for finding, developing and maximizing your visionary/integrator relationship.
Gino Wickman • Traction: Get a Grip on Your Business
THE LEVEL 10 WEEKLY MEETING AGENDA Segue 5 minutes Scorecard 5 minutes Rock review 5 minutes Customer/employee headlines 5 minutes To-Do List 5 minutes IDS 60 minutes Conclude 5 minutes
Gino Wickman • Traction: Get a Grip on Your Business
The three-strike rule works as follows:
Gino Wickman • Traction: Get a Grip on Your Business
What you need to do is capture that process in a visual format to guide your sales team. It should be encompassed on one single piece of paper, it must illustrate your proven process, and it must have a name. It should show each step, from the first client interaction to the ongoing follow-up once your product or service has been delivered.