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The Era Of Multiple Identities: We Discover, Embrace, & Express Our Multiple Selves -> From networks like Discord, where users are represented by whatever name and avatar they choose, and ItsMe, where people connect in real-time using a creative avatar of their choosing, we’re seeing huge growth in willingness to engage, transact with, and befriend... See more

Authenticity brings us to avatars. This might seem a strange connection: aren’t avatars, by nature, inauthentic? After all, avatars entail being someone other than yourself. But for many people, avatars are a vessel for more authentic self-expression.