Towards Small-Scale Social

What do we need, and what do we only reach for out of habit? What exhausts, and what nourishes?

Social environments on the internet provide a bountiful — and sometimes incongruous — bundle: conversation, riffing, jokes and shitposts, entertainment, learning, distraction, inspiration, meeting interesting people.

It's a beautiful bundle, to be sure! It... See more

These days many of the best online social experiences happen in very small-scale environments. A few friends, a loose microcommunity, a cozy corner with the right vibes.

It's in the air, thick with it, even, in certain places — the cozyweb, the indieweb, the slow web; tiny internets and run your own social; independent creative communities, local le... See more

When we think about these platforms at their best: they're about connection, meaning, friends, sparks of delight and provocations and resonance.