Nothing hits harder to me than something obviously hand-touched or handmade. The physical pinned mood boards are perhaps a bit overdone these days, but I somehow never tire of scans, found objects, binder peeks, and handwritten elements. Something about this content feels whimsical without being silly, from the heart, and a bit like you're peeking... See more

You already know what the language of authenticity sounds like: “artisanship,” “craft,” “small-batch,” “single-lot,” and so on. Visually, authenticity signals are best demonstrated by New York City’s successful local chain The Meatball Shop, where antique meat grinders hang inside a faux-aged facade painted with mock-aged 1900s hand-lettered type.