Top 12 Creator Platforms—Ranked

After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of monetizat... See more

Creator-focused platforms realize that wherever the creator goes, the audience and attention follows. As a result, platforms bootstrap their network by attracting top creators.

Platforms that manage to provide value with a good mix of entertainment and knowledge are especially powerful. Examples include YouTube, Twitter, Clubhouse, and Reddit.

But what was good for average users was not necessarily good for creators. As social apps shifted to algorithmic feeds, that platforms gained even more control over the relationship between the creator and their audience. Creators responded to this shift by attempting to push their audiences to platforms that allowed for unfiltered connection with ... See more

Like a talent agency, platforms add value to creators by first improving their distribution, exposing them to potentially millions of people. The discovery benefit primarily aids creators who are still building an audience. This feedback loop is positive-sum, encouraging more creators to join. So long as more people keep using the platform, there’s... See more