Top 12 Creator Platforms—Ranked

Here is probably where everything starts: ad-driven platforms (Facebook, Instagram, Youtube) only reward top creators. Mid and small-size creators are left out - no matter how engaged their audience is. Long story short, mid and small-size creators desperately need new tools to engage and monetize their community.

All meritocratic platforms are winner-take-all, with the top 1% of performers collecting a vastly disproportionate share of rewards. Look at Substack and Onlyfans. This is not a conspiracy engineered by anyone: when anyone is allowed to compete, a small percentage of people tend to capture most of the profit. The platforms themselves aren’t incenti... See more

Most platforms today are hoping to capture most of the value of “creators” as they professionalize. For example, substack captures you when you are already ready to write something - it presumes you have an idea and are already to execute on it. By capturing the top of the funnel, increasing the space for exploration and inspiration, platforms can ... See more