Top 10 US astrology apps drew in $40M in 2019, up 65% from 2018

While there are surely some people who blindly accept astrology as fact and view it as on par with a discipline like biology, that doesn’t seem to be the case among many of the young adults who are fueling this renaissance of the zodiac. The people I spoke to for this piece often referred to astrology as a tool, or a kind of language—one that, for ... See more

It’s brutal out there. But it’s not hopeless. There are a number of consumer apps that have stood the test of time, including some of my favorites: Grammarly, Duolingo, Noom, Calm, Flo, Future, and Spotify. To answer your question, I went deep into these seven companies (along with a few up-and-comers like Copilot, Centered, Mighty Health, and Greg... See more

A decade ago, Greed was signified by the rise of investing apps. Coinbase let us buy and sell crypto, minting thousands of Bitcoin millionaires. Fast forward to 2021, and 48% of Americans invested in crypto, with 63% saying the primary reason for doing so was to make money.

“There are more apps than ever before..the cost of installation or awareness that has saturated and escalated so much that you can make something superb and very few people know about it.”

This is nothing new in the physical social world, but it is revolutionary in the digital social world, where groups and shared messenger threads have historically always been communal spaces.

Cult leaders are their own moderators

Cult leaders need mechanisms for elevating and blessing followers, as well as mutually reinforcing power

Cults need appoint... See more