Top 10 tips helping founders & startups win on TikTok

 With TikTok, especially in the early days of growing a following, you need to be consistent and give your followers a reason to come back for more.

The reality is, there are likely people that already love what you’re doing that would gladly create content to be a part of your story.

With over 1 billion monthly active users & a user base that’s predominantly Gen Z (60%+ to be exact), this is where the next generation of consumers & workers are spending their time – to discover, to learn, and to be entertained.

Something to remember… TikTok rewards good content, not just those with the most followers. This is one of the beautiful things about growing on TikTok and the FYP, and why leveraging other influencers or users/customers in your network can help drive virality.

After speaking with so many founders, it was clear that many of their first viral videos were random or happened by chance – it’s difficult to manufacture virality on TikTok on Day 1. It often takes experimentation with different series, content styles, and sounds to find your rhythm / build an audience.

Participating in trends to maintain relevance is important, but “not selling” is just as crucial as you create direct content for your products/services. Be authentic, add value to users through education or humor, and be creative.

If anything was universally recommended by the founders & TikTok experts I spoke with, it was that you can’t just sell things on TikTok. You need to participate in the TikTok community and trends, giving your team the freedom to be creative.

If you’re a small team or startup just getting started, launching your own TikTok presence can be a great way to go.

TikTok is all about experimentation, and you don’t have to start from square one. It’s often helpful to observe and see what’s working for other accounts (or creators!) in your niche or adjacent ones before you get started. Maybe you’ll notice that no accounts in your niche are leveraging their mascot… could be an opportunity. Or maybe you’ll notic... See more

The comments section is an underrated way to engage with your followers and grow your audience on TikTok – being “on trend” means more than just making videos and expecting them to show up on someone’s FYP, thoughtful & funny comments can do the trick as well.