In the near future, you’ll be able to wear virtual clothes in real-time, and in motion. You’ll also be able to ‘own’ the digital assets rather than just having your payment amount to one-photo, and change from garment to garment.

For furniture startups, success might come from investing in virtual staging. For clothing companies, the way to connect might be through virtual styling. If a retail company copycats Echo Look with better branding and improved AI, it could benefit tons of people who are struggling right now.