Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers? by @ttunguz
Tomasz Tunguztomtunguz.comSaved by sari and
Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers? by @ttunguz
Saved by sari and
As you probably know, your CAC is the total amount of money you spend on marketing (including salaries for your marketing team) divided by the number of customers you acquire over a specific time period through your marketing efforts. So if you spend $5K on staff and $3K on advertising to acquire 200 paying customers a month, your monthly CAC is $4
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