Tokens Are Products – Variant

This is a new design space for tokens: one that is more social-oriented and flexible. As the community grows and changes, the design for the token is able to change as well. This is similar to many early internet communities or fan pages. Once communities figure out which of these templates work best, more communities will shift towards the minimal... See more

1. User ownership can jumpstart growth, but sustaining it is more challenging Giving users ownership in the form of tokens can be a powerful alternative to paid marketing, helping to bootstrap networks and overcome the cold-start problem.

Tokenised communities have the potential to turn members into active participants and stakeholders, by using community tokens as the primary means of community access, engagement & coordination. Community tokens combine elements of fandom (belonging and connection), patronage (membership and support) and investment (liquid ownership and financi... See more