How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to the platform itself

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The promise of tokenizing the relationship between writer and reader, or broadcaster and audience, means that we finally have an alternative to the extractive models of strip-mining attention on the internet.