Today's Web3 Communities: The McMansions of the Internet

As more and more identity formation happens online, it’s is inevitable that most of it happens in private spaces. As we spend more and more time living in these spaces, it’s inevitable that their intentional shaping should become more important to us. As more and more internet-first communities choose to build the means for themselves to live, it i... See more

The Metaverse, in contrast, is not about eating the world; it’s about creating an entirely new one, from entertainment to community to money to identity. If Elon Musk wants to go to the moon, Mark Zuckerberg wants to create entirely new moons in digital space. This is a place where LLCs make no sense, where regulations are an after-thought, easily ... See more

The best communities form around ambitious missions, have a strong group culture, and have a clear way of flexing their brand identity. Think of the uniforms, memes, and other artifacts that make a group a group. Web3 enables communities to coordinate, build equity, and shape culture in ways that have never before been possible.