Tobias Liebsch on LinkedIn: Nobody reads your blog. But B2B blogs aren't dead. Their role has… | 45 comments

For many users, LinkedIn is primarily an online resume. There are a few segments of users, however, which are, in fact, starting to “live” on the site. The primary group is executive recruiters. Because of the breadth and quality of LinkedIn’s member base, recruiters are using it to identify, contact and check references on passive job seekers – i.... See more

A blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.