Tobias Liebsch on LinkedIn: Nobody reads your blog. But B2B blogs aren't dead. Their role has… | 45 comments
linkedin.com
Tobias Liebsch on LinkedIn: Nobody reads your blog. But B2B blogs aren't dead. Their role has… | 45 comments
Lesson 3: The trifecta of channels for B2B marketers will be long-form blog content, executive social content, and weekly email newsletters.
Let's address the elephant in the room: No , I didn't pay Morning Brew co-founder Alex Lieberman to throw “long-form blog content” in there.
When asked which channels he's planning on leaning into in 2025,... See more
Let's address the elephant in the room: No , I didn't pay Morning Brew co-founder Alex Lieberman to throw “long-form blog content” in there.
When asked which channels he's planning on leaning into in 2025,... See more
Crystal ball 🔮
High quality articles perform better in the long run, especially SEO ones. Treat your SEO portfolio like a VC treats their investments – invest time updating your content, don’t publish and forget.
Andy Vandervell • B2B Startup Marketing for Noobs: What We've Learned in 3 Years
"In the early days at Thumbtack, so much of our growth was coming from SEO that it made sense for it to dominate our growth roadmap. We spent disproportionate time generating content, earning links, and optimizing conversion on SEO landing pages. Over time, however, it became clear that we were running into diminishing returns from these efforts,... See more