Tobi

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Shopify is comfortable with the unquantifiable things such as tastes, quality, passion, love, hate. It's with the strong emotions that people have. The sort of deep satisfaction that a craftsperson feels when they've done a job well is actually better proxy if you allow it to be then the ... Do a unit test pass.

Tobi Lütke • Tobi

Quote from Tobi Lutke on lenny’s pod (worth a listen IMO). I think this is what LCA solves for in a lot of cases. We’re not going to a/b test to move a needle, but we’ll help shape the product to be one that the users resonate with and (ideally) love