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To Win Short-Form Video, Look Away From the Creator
TikTok enables and invites the pointed, witty, playful, allusive, zany and endlessly inventive combination of video, music and text. But the creative energies of its more than one billion users are circumscribed and channeled by the architecture of the platform.
TikTok’s spectacular success in enlisting consumers as producers depends on making produ
... See moreROGERS BRUBAKER • Hyperconnected Culture and Its Discontents
A central challenge for any recommendation algorithm is the tradeoff between safe but somewhat boring recommendations that are similar to recommendations that worked well in the past (“exploitation”), and risky recommendations that are unlikely to be good but have a high payoff if they do turn out to be good (“exploration”). Explorat
... See moreknightcolumbia.org • TikTok’s Secret Sauce
Twitch, Instagram, and TikTok innovated in a similar vector, giving creators new tools and media types to express themselves.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
the most important new social networks of the last few years have been notable for not really being social networks at all.
I’m referring to the TikTok-ization of user-generated content: the reason why TikTok was such a blindspot for Facebook is that, unlike Snapchat, it doesn’t depend on network effects, but rather abundance.
I’m referring to the TikTok-ization of user-generated content: the reason why TikTok was such a blindspot for Facebook is that, unlike Snapchat, it doesn’t depend on network effects, but rather abundance.