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To Win Short-Form Video, Look Away From the Creator
Creator-focused platforms realize that wherever the creator goes, the audience and attention follows. As a result, platforms bootstrap their network by attracting top creators.
Patrick Rivera • Come for the creator, stay for the economy
About the problems of the Creator Economy There is a desire to be seen how you wish to be seen. Content today is presented without almost zero context, e.g. videos on Youtube recommended by an algorithm.
Yancey Strickler • 36. Re-bundling the creator economy + labels in web3 w/ Yancey Strickler
Take a stroll through TikTok’s greatest hits and you’ll see that people are clearly more engaged by a creator’s process than the outcome. With due respect to TikTok creators, their success isn’t purely because of the technical skill of their dancing, singing, or acting. It’s the spirit and humor they bring to whatever they do. If the human behind
... See moreScott Belsky • Creating in The Era of Creative Confidence
TikTok is less a pure social network, the type focused on social capital, than an entertainment network. I don’t socialize with people on TikTok, I barely know any of them. It consists of a network of people connected to each other, but they are connected for a distinct reason, for creators to reach viewers with their short videos.
Eugene Wei • TikTok and the Sorting Hat — Remains of the Day
