TikTok’s algorithm treats each video more or less independently to assess its viral potential, caring relatively little about how many followers the creator has. This would be a trivial algorithm change for its competitors. What’s stopping them? Only the fact that their top creators, who collectively determine the platform’s fate, would rebel,

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The creator economy has not done well in courting readers. It "cares" about readers, but only in two dysfunctional ways:

• Turning them into creators ("you, too, can make money doing this")


• Aggressively tracking (and monetizing) their activities

But readers are the largest cohort and the value they provide is the entire value of the scene. There is no v... See more