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To the crazy ones
Test counterintuitive things only because no one else will.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
People who make great art that moves the masses are not like you and I. They have a point of view, laser focus, a pinch of delusion, and a level of execution that is required to make something great and be able to sell it. Being guarded, playing it safe, and always being concerned with controlling the narrative just isn’t compelling anymore. Charli
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