In an ideal state, it is the single source of truth that helps to inform every individual in the firm about what everyone else is up to. Information should be easy to add (input) as well as easy to search and find (output) resulting in quick knowledge transfer between different employees.

There are tens of thousands of people sharing insights on a long-tail of topics, but their content is buried in the deep corners of the interwebs, found only by chance, and consumed in fleeting social media feeds that strip context and discourage reflection.

If you want to know what the smartest people have to say about the future of fandom, there i... See more