To Organize The World's Information

When contemplating these questions, it’s easy to get carried away into a techno-utopian dream world where all wisdom is neatly catalogued into accessible bits, so any problem could be easily researched and overcome. While that vision may or may not be attainable, it does feel quite possible to imagine a world in which all people treat their own har... See more

For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of Iceland”. It’s pretty bad at answering questions that require judgment and context like “What do NFT collectors think about NFTs?”.

The evidence is ev... See more

The stated mission of a company worth almost two trillion dollars is to “organize the world’s information” and yet the Internet remains poorly organized. Or, stated differently, in a world of infinite information, it’s no longer enough to organize the world’s information. It becomes important to organize the world’s trustworthy information.

The Internet offers us the first major opportunity to introduce new, digitally-native information architectures that improve our understanding of the world through added context and relation.

Searching the internet should feel like navigating a grand library of knowledge, where you could weave insights across cultures, industries, and millenia.

Of course it doesn’t feel that way. Today, searching the internet feels more like navigating a landfill.