Saved by Mo Shafieeha
To Keep Your Customers, Keep It Simple
In an age where there is an overload of information, people are looking for a confident, reliable source of information that can help them make a decision without feeling trapped by the paradox of choice.
Jason Marc Campbell • Selling with Love : Earn with Integrity and Expand Your Impact
Feature creep is the enemy of usability. By presenting users with fewer, more focused options, we support the heuristic of recognition over recall and drastically lower the chance of error. (It’s no coincidence that I made “aesthetic and minimalist design” number eight out of only 10 usability heuristics.)
The principle extends to mobile interfaces,
... See moretells customers what path they need to follow to do business with you.