Saved by Mo Shafieeha
To Keep Your Customers, Keep It Simple
Simple is a competitive advantage
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
Why your product idea sounds too complicated
“The single biggest driver of stickiness, by far, was ‘decision simplicity’—the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options. What consumers want from marketers is, simply, simplicity,” write Patrick Spenner and Karen Freeman in “To Keep Your Customers,
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