Saved by Mo Shafieeha
To Keep Your Customers, Keep It Simple
WHY YOUR PRODUCT IDEA SOUNDS TOO COMPLICATED: THE "SIMPLE TO WTF" SCALE
There's a complexity scale for how people describe products. Here it is, from simplest to wtf:
- SIMPLE (and easiest to understand): The product can be described in 2 words as [adjective] + [noun] like "electric car" or ... See more
andrew chenx.comow Steve Jobs kept things simple:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
4. Steve’s most important concern was making things easier for the customer. Less versions t
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