To Go 0 to 1, First Go -1 to 0

That’s what -1 to 0 feels like: messy, confusing—squiggly. The hardest part is escaping. What ultimately leads you out of the mess is conviction, a state you must build incrementally and internally. And conviction and certainty are not the same.

For many people, -1 to 0 is also about deciding how you want to work. In a startup? In a big team? As a m... See more

If 0 to 1 is about product-market fit, -1 to 0 is about founder-market fit. Figure out what you want to build and why you are the right person to build it before you start.

As I discovered, talent and drive aren’t enough. If anything, talent can make finding ideas feel more daunting because it increases the number of available opportunities.

-1 to 0 is when you figure out what you want to work on. It’s when you decide where to allocate the next 5-10 years of your life.

This may sound simple, but it can be overwhelming and isolating in practice. That period before SPC was not my first -1 to 0 experience. I spent the year after leaving Facebook to start Cove feeling like I was banging my... See more