To engineer virality, brands are making their own mystery bo...

To engineer virality, brands are making their own mystery boxes

ModernRetail modernretail.co

Saved by Sam Blumenthal

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As tech and culture further co-mingle, we should expect more startups to follow MSCHF’s lead, using drops to win attention. In the process, programmatic methods may rise to contrive scarcity reliably, at scale, online.

Myth making and wonder - the new brand experience

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