To Design a Better Future, Embrace the Uncomfortable

Foresight supports designing for tomorrow, not today. Designing with the future and emerging issues in mind can lead to revolutionary product and service offerings today- if you dare! With the rate of change we are collectively experiencing, if you design for today, you run the risk of the products and services being obsolete before they hit the sh... See more

to be helpful futuring, your imagination should be disciplined.

Ideally your imagined future would have a history. Whatever happens has to happen one-step at a time. So for every new technology or cultural innovation there needs to be versions that are economically viable one step at a time.

the game for the futurist is to try and imagine what led to... See more

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more