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Tired of Influencers, TikTok Users Try ‘Underconsumption Core’ to Cut Costs
So there’s a weird thing going on where there’s abundance, and yet, at the same time, we’ve become really conservative about our own styles, because people fundamentally don’t want to adopt things that feel inauthentic to them, or will be judged inauthentic.
And because culture is so ephemeral, there’s just more stuff that people are worried that —
... See moreDan Frommer • How the internet changed culture — and what it means
Trend brain, as I call it, encourages us to simplify everything online into something either buyable, understandable, or moral (and therefore worthy of consumption). We may tire of trend talk, but there is a devout certainty to the speed at which they’re cycled through. There are more choices than ever today, but seemingly less authority as to what... See more
Terry Nguyen • Trends are dead
Core Is the New Chic
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Consumption is not asking people to share nicely in the sandbox. On the contrary, it puts a system in place where people can share resources without forfeiting cherished personal freedoms or sacrificing their lifestyle. A