Substack isn’t the only player that has sought to figure out small-scale publishing in the platform dominance era. Medium, for instance, has been home to a rotating roster of small publications, but has pivoted often and failed to emerge as the media force many once hoped it would be. Best said Substack’s main focus is the connection between an... See more

Last decade, we got used to identifying influencers, content creators, internet personalities—pick your semantic poison—by their platform of choice: the TikTokker, the YouTuber, the Twitch streamer, and yes, the Substacker. The TikTok ban proves the inherent risks of this strategy. Audiences aren’t fungible. Perhaps this explains the persistent... See more

the draw of a distinctive writer can be more important than breaking news.