The algorithm wants us to think bigger numbers always win. But could 1,500 of the right people be enough?

Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.

But after initial discouragement, we started talking about quality versus... See more

The future of the internet that most excites me is also, in many ways, a snapshot of its past. It’s a place where the Neil Gaimans of the world don’t need to feed their thoughts into an engagement engine, but can instead put out a virtual shingle on their own small patch of cyberspace and attract and build a more intimate community of like-minded... See more

tech journalist Max Read notes, some of the best newsletters offer “a particular attitude or perspective, a set of passions and interests, and even an ongoing process of ‘thinking through,’ to which subscribers are invited.”

some of the best newsletters offer “a particular attitude or perspective, a set of passions and interests, and even an ongoing process of ‘thinking through,’ to which subscribers are invited.”

- Ideally, you want to have control over your audience communication platform (so start an email newsletter!)