The idea is that choices depend, in part, on the way in which problems are stated. The point matters a great deal for public policy. Energy conservation is now receiving a lot ofattention, so consider the following information campaigns: (a) If you use energy conservation methods, you will save $350 per year; (b) If you do not use energy

small changes in context can greatly influence schoolchildren, just as they can greatly influence adults. The influence can be exercised for better or for worse.

Richard Thaler¶ with journalist Cass Sunstein. Their simple but powerful idea – choice architecture – is that we can change how we act by reducing the number of choices we have to make. You can make it easier to write, for example, by reducing or eliminating the distractions that typically pull you away.