Tiny Little Businesses | Make Superfans (André Chaperon & Shawn Twing)

aspire to do something great: become just as warm, witty, and wonderful in their marketing as they are as people.

• What would business and marketing look like if they were  intrinsically enjoyable  for creative people?


• What would an online business look like if it contributed to maximal human flourishing, both for the creator and their customers?


• How can I maximize the amount of  aliveness  in everything I do in my business, marketing, and cre

in the new creative age—fueled by content, authenticity, trust, search engines, and social media—the new class of creatives and experts will work for themselves and create real relationships with people, based on valuable advice and information.

Three key ways I often teach about how to be discovered by prospective clients: Authentic content – Instead of seeing content creation as a chore, look at it as a discipline of “public journaling” and “creativity fitness”. Share what’s true for you today, or what you feel is important for the world to know about. Use it as a way to practice creatin