Tiny Little Businesses | Make Superfans (André Chaperon & Shawn Twing)
themodernmarketingsystem.com
Saved by Simon Martelo and
Tiny Little Businesses | Make Superfans (André Chaperon & Shawn Twing)
Saved by Simon Martelo and
How do you market in a genuinely loving and authentic way? Show up, connect, be thoughtful, create usefulness, and serve way more than seems reasonable, without expectation of return.
In developing a platform, we eschew the promotional apparatus that must be rebuilt and picked up anew with each and every launch. Instead, we choose to bind ourselves to an audience, to become one with that audience, and to become one with our weapon.
The key to generating word of mouth, he says, is being surprising, delightful, and helpful.