Tiny Little Businesses | Make Superfans (André Chaperon & Shawn Twing)
themodernmarketingsystem.com
Saved by Simon Martelo and
Tiny Little Businesses | Make Superfans (André Chaperon & Shawn Twing)
- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
andrechaperon.comandrechaperon.com
Thesis : Build a “digital world” around a valuable and interesting idea — a world so rich and captivating that people are attracted to it, want to explore, and inhabit it long-term , where true fans and happy customers organically emerge. I call this a ‘ Tiny Digital World .’
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
This idea lies at the heart of a new, conscious era of business and marketing. It's about doing work you love with people you love, in your own unique way, while making a difference in the world.
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more