
Tiny Habits: The Small Changes That Change Everything

SKILL SET #5—MINDSET
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
but as with many words that have migrated from academia to pop-science, the meaning of “reward” has gotten muddied to the point of being unhelpful in some cases and downright misleading in others.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
When you celebrate in the Tiny Habits way, you create a positive feeling inside yourself on demand.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
The Motivation Monkey tricks us into setting unreasonable goals. He can sometimes help us reach amazing heights, but he will often abandon us when we need him most.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
So as behavior designers, we should design products and services to help everyone in a household change together.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
The only rule is that it has to be something said or done (internally or externally) that makes you feel good and creates a feeling of success.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
When you set up too many Context Prompts, they can actually have the opposite effect—you become desensitized and fail to heed the prompt. You end up not hearing notification dings and not seeing sticky notes. It’s like living next to train tracks—at first the noise of a train is deafening, then . . . what train?
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
By asking what I call the Discovery Question, What is making this behavior hard to do? we are lasering in on which factor is likely to cause us the most trouble.