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TikTok’s Secret Sauce
Companies will deploy AI recommendations to incentivize people to scroll, swipe, and watch for longer. It is rare that someone says, “I am so glad I spent an extra 15 minutes on TikTok today,” but that is what the system is optimized for. The downsides are fairly obvious—at their extreme, ad models can foster misinformation and out
... See moreEvan Armstrong • Recommendation Algorithms Are a Necessary Evil (Sort Of)
This, then, is the magic of the design of TikTok: it is a closed loop of feedback which inspires and enables the creation and viewing of videos on which its algorithm can be trained.For its algorithm to become as effective as it has, TikTok became its own source of training data.
Eugene Wei • Seeing Like an Algorithm — Remains of the Day
Understanding how the algorithm achieves its accuracy matters even if you’re not interested in TikTok or the short video space because more and more, companies in all industries will be running up against a competitor whose advantage centers around a machine learning algorithm.