
Saved by sari and
TikTok’s Secret Sauce
Saved by sari and
TikTok turned this theory on its head. Its feed was driven not by who you knew but by what you watched. It didn’t ask you to build your social graph, one connection at a time. Instead, it used AI to create something entirely different: a behavior graph. Every swipe, pause, and replay would generate signals about a user’s interest in various types
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