TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)

What we’d been doing at a grassroots level had been effective, but it was slow. They worked fast. They got our music into stores, onto the radio and television. Soon we were flying everywhere, hopping on and off tour buses, doing interviews with bigger and bigger magazines.

That a good idea, well-crafted and pursued with passion, doesn’t need a gatekeeper’s stamp of approval to succeed.

Great collaboration feels like playing jazz.