TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)

Incubated by SongCamp, the project saw this decentralized cohort of 77 artists embark on a wild Web3 experiment: What would it look like to collectively create music, artwork, tokenomics, lore, a novel distribution mechanic, a website, and custom smart contracts within an intense eight-week timeframe? What would it be like to lean into chaos?