TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)

The thing about resonance? It’s unpredictable. A highly anticipated Broadway musical, written by a star composer, can sputter at the box office and become the flop of the season. An obscure single from an unknown artist can top the Billboard chart out of nowhere. A Czech writer who has been dead a century can become the hero of generation TikTok. W... See more

On TikTok, new songs surge or flop based on how effectively they entice users to perform some slapdash feat: a simple dance, a costume change sourced from the bedroom closet, a cute or cringe confession. With a booming, young user base, TikTok has become a music-promotion ecosystem of extreme importance. That ecosystem thrives on calculated messine... See more

the way in which TikTok enables creativity and community building by supporting the reuse of soundtracks, stitching, and dueting, leading to cultural phenomena founded on collaboration